Feature.fm Review — Is It the Best Smart Link Platform for Artists?

Published on Jun 30, 2025

Product Review: Feature.fm

In this review, we’ll go over everything a Smart Link provider can do based on what’s available in the market, and see where Feature.fm stands.

Let’s get into it.

🧩 Bio Links

✅ Yes
Link to everything — music, merch, podcast, YouTube, even a charity. Feature.fm lets you create multiple bio links to separate your artist identity from your business persona. You can even embed your music video and encourage fan interaction through follow/save/subscribe actions across Spotify, YouTube, and more.

🔐 Pre-saves

✅ Yes – Full Data Access
Pre-saves are questionable in value. They don’t drive streaming activity by themselves, but they do collect data, and Feature.fm collects it all: email, location, Spotify account type, gender, and more. That said, you’ll need fans to opt in, and that’s the catch. No incentive = lower conversion.

🕓 Future Save (aka Forever Save)

✅ Yes
This is like Pre-save, but worse. If you already have the fan’s email, why not send them a direct message when your release drops? Still, Feature.fm gives you the option — even if it's largely a filler feature.

🌍 Release Auto-Route

✅ Yes
Automatically sends fans to country-specific versions of platforms. Helpful when a song’s availability is region-restricted. Not common, but a nice safety net.

🎁 Contests

✅ Yes
Now this is how you get data. Feature.fm lets you run contests where fans submit emails or phone numbers in exchange for a chance to win. Better yet, they can earn more entries by completing follow or save actions. Way more incentive than a plain Pre-save.

⚙️ Fan Actions

Feature.fm is DSP-focused. You won’t find gimmicky fan gates here — just:

Save
Follow
Subscribe
Preview

This works for clean campaigns and straight-line funnel building.

🎫 Tour & Podcast Smart Links

✅ Yes
Create Smart Links that list all your tour dates or podcast platforms. This makes Feature.fm more than just a release link tool — it’s versatile enough to power your whole content ecosystem.

🔗 URL Shortener

✅ Yes
Track all your traffic. Use Feature.fm links to prove your value to sponsors and partners. You can even track how much traffic you send to other artists or brands — and monetize that influence.

🏪 Store Integration & Auto-Gen

✅ Extensive + Accurate
Paste a Spotify or Apple Music link and let Feature.fm find the rest. It’s one of the best at auto-generating platform links, but still expect to manually add services like Boomplay or Audiomack.

🧰 Custom Store Integration

✅ Yes
Add a store manually, upload your own logo, and keep your page looking sharp. Total control.

✏️ Custom CTAs

✅ Yes
Change “Buy Now” to “Own It” or “Snag It.” Whatever language fits your brand, Feature.fm supports it.

🧭 Channel Management

✅ Yes
Use UTM-style tags to track exactly where each click came from — pinned comment vs description, ad vs organic, etc. Essential for serious ad spenders.

🔀 Conditional Redirects

✅ Yes
Want iPhone users to go to Apple Music and Android users to Spotify? You can. I wouldn’t — just because someone uses iPhone doesn’t mean they have Apple Music. But the option is there.

💡 Bounce Redirect

✅ Yes
This is like cart recovery, but instant. If a fan doesn’t take action in a set time, send them to SoundCloud or YouTube so they still hear your music. Feature.fm is the only platform that offers this. Think of it as stream salvage.

🌐 Territory Management

✅ Yes
Reorder platforms by region. Americans see Spotify first, Indians see JioSaavn, and Koreans see Melon. It’s powerful, but you’ll need to add the links manually. Great for international campaigns, if you have the time.

💬 Fanbase Messaging

✅ Yes
After a Pre-save, Feature.fm can auto-message fans. It’s a retention tool built in, even though you’ll still want to integrate a real email service for long-term campaigns.

📊 Analytics

🟡 Good, Not Great
You’ll get page views, clickthroughs, destinations, and limited audience breakdowns. But nothing like Linkfire’s streaming insights.

📬 Email Integrations

✅ Yes
Connect your list-building platform directly to Pre-saves and fan actions. That means fans can get a welcome message automatically — no exporting and uploading needed.

🎯 Retargeting Pixels

✅ Yes
Full pixel support, including Google Tag Manager. If you're running ads, this is a huge win. Most other platforms are restrictive here.

📈 Streaming Insights

❌ No
This is the one major gap. You can track clickthroughs, but not whether those clicks turned into streams. You’ll need to pull that data separately from Spotify or Apple Music.

Final Verdict:

Feature.fm is the Smart Link platform I recommend to most artists.
It’s not perfect — no streaming insights and analytics are basic — but it’s the most balanced option for running ads, collecting data, building fan funnels, and retaining ownership of your links.

If you’re building a music career like a business, Feature.fm gives you the toolbox.

Rating: 🟢 Excellent
Use Feature.fm if:

You run paid traffic
You want real fan data
You build email lists
You hate losing links after canceling

Avoid it if:

You need streaming attribution at the link level
You don’t care about email or pixel tracking

View the Head to Head comparison: Hypeddit vs Toneden vs Feature.fm vs Linkfire

Tools Reviews Smart links Marketing General