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RSS Jun 29, 2026 12:55pm · Musically
Report: There are now more than 400m Gen-Z fans of esports
It’s been a little while since we checked in on the esports market, but y’know who’s checking in regularly on professional gaming tournaments? Gen-Z, that’s who. At least, that’s a key finding from a report published by two big esports companies, ESL FaceIt Group (EFG) and Hero Esports, working with research firm Niko Partners. The key […]
RSS Jun 29, 2026 12:38pm · Musically
Le Sserafim return to the stage of gaming event BlizzCon 2026
BlizzCon is the annual convention held by games company Blizzard Entertainment, whose franchises include World of Warcraft, Diablo, Hearthstone and Overwatch. It’s been going since 2005, and music often plays a role in the convention. This year, that role goes to K-Pop group Le Sserafim, who’ll be playing the main stage at the Anaheim Convention Center […]
RSS Jun 29, 2026 12:31pm · Musically
Backstreet Boys are latest artists to file for voice trademarks
Everybody! (Yeah!) File your trademarks! (Yeah!) Everybody! (Yeah!) Protect your body of vocal work… alright! No, it doesn’t scan. But US man-band Backstreet Boys have become the latest artist to use a trademark filing as a defensive weapon in the battle against unauthorised voice clones. Lawyer Josh Gerben, who is very much on top of […]
RSS Jun 29, 2026 12:30pm · Musically
MMF and YouTube managers accelerator evolves into ‘Hyperdrive’
UK managers body the MMF has a long-term relationship with YouTube for its management accelerator. Now the program is evolving and rebranding as ‘Hyperdrive’. The idea is similar: a four-month training program kicks off this September, but it will include a travel bursary for managers to attend conferences, as well as a three-day retreat at […]
RSS Jun 29, 2026 12:30pm · Musically
Justin Bieber continues post-Coachella surge with live album
Immediately after Justin Bieber’s first set at Coachella this year, we saw some mutterings online of the ‘he was playing his old YouTube videos and singing along, that’s that about?’ variety. What THAT was about was firing dopamine directly into the ears of an audience ripe for nostalgia – yes, we know that’s not how […]