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Believe/Tunecore Partners with Suno, Spotify, AI Music, & the Money Behind It

The music industry says it’s protecting artists from AI, but what happens when the money changes? In this episode, Gif breaks down Believe’s Suno deal, Spotify’s AI strategy, the economics behind the industry’s public stance on AI, and why the real battle may be less about protecting artists and more about protecting business models.

Sep 11, 2026