Behind The Campaign with Raye

British singer-songwriter Raye released her second studio album, This Music May Contain Hope, in March 2026. Lead single ‘Where Is My Husband!’ dropped over half a year prior to the album - a move that seemed like a gamble on paper, but ultimately built massive anticipation. We spoke to J Erving (President and CEO of Human Re Sources), Sydney Lopes (VP of Human Re Sources), and Dan Griffiths (VP of Marketing Strategy, UK & Europe at The Orchard) about managing a long lead single rollout, leaning into fan-driven memes, and maneuvering seasonal chart dead zones. The post is from Music Ally.