📊 About These Estimates
The CPM (Cost Per Mille) and conversion rate figures used in this calculator are based on aggregated industry benchmarks and real-world advertiser data from 2025. Sources include
Lebesgue,
Gupta Media,
Awisee,
Mesha AI,
and insights from independent campaign managers.
CPM Data: Reflects average advertising costs across TikTok, Facebook/Meta, YouTube, and Spotify, with regional variations based on platform demand, targeting, and seasonality.
Conversion Rates:
Cold Traffic (ads to new audiences): ~0.5% to 2%
Warm Traffic (followers, email list, retargeting): ~3% to 10%
Hot Traffic (fans, repeat buyers): ~15% to 40%
These rates are typical for free downloads, mailing list sign-ups, or paid offers in music marketing campaigns.
Note: Actual results may vary based on your creative, targeting, and audience engagement.